統(tǒng)一版谷歌分析Universal Analytics(UA)常見(jiàn)術(shù)語(yǔ)解釋
跳出率和退出率“跳出率”(BounceRate)是指該網(wǎng)頁(yè)是會(huì)話中“唯一網(wǎng)頁(yè)”的會(huì)話占由該網(wǎng)頁(yè)開(kāi)始的所有會(huì)話的百分比。(基于Session且該網(wǎng)頁(yè)必須為開(kāi)始網(wǎng)頁(yè),用于衡量著陸頁(yè)好壞)“退出率”(