4吸引人的產(chǎn)品描述 舉個(gè)例子：店鋪在銷(xiāo)售一款耳機(jī)，描述為 High-quality stereo headphones that immerse you in the world of music 改進(jìn)版v1：優(yōu)點(diǎn)：增加詳情，有了細(xì)節(jié)；缺點(diǎn)：需要顧客自己去歸納分析整理。我們之前就講過(guò)了，要盡量的讓顧客少思考，直擊重點(diǎn) This headphone features high-quality stereo technology that delivers clear, vibrant sound quality. Whether you're listening to music at home or working out at the gym, this headphone is the perfect choice for you.This headphone is made of comfortable and durable material and designed to be lightweight and portable.This headphone features noise-cancellation technology that allows you to enjoy pure music in various environments.By purchasing this headphone, you will gain access to high-quality sound experience and versatile additional features at an affordable price. 改進(jìn)版v2: 優(yōu)點(diǎn)：在v1的基礎(chǔ)上進(jìn)行了歸納總結(jié)，將要點(diǎn)分類(lèi)整理。缺點(diǎn)：重點(diǎn)仍然不夠突出 ?Features: This headphone features high-quality stereo technology that delivers clear, vibrant sound quality. ?Applications: Whether you're listening to music at home or working out at the gym, this headphone is the perfect choice for you. ?Materials and Design: This headphone is made of comfortable and durable material and designed to be lightweight and portable. ?Additional Features: This headphone features noise-cancellation technology that allows you to enjoy pure music in various environments. ?Value: By purchasing this headphone, you will gain access to high-quality sound experience and versatile additional features at an affordable price. 改進(jìn)版v3: 優(yōu)點(diǎn)：在v2的基礎(chǔ)上進(jìn)行了歸納總結(jié)，將要點(diǎn)分類(lèi)整理，突出重點(diǎn) ?Features: This headphone features?high-quality stereo technologythat delivers clear, vibrant sound quality. ?Applications: Whether you're listening to musicat homeorworking outat the gym, this headphone is the perfect choice for you. ?Materials and Design: This headphone is made of?comfortable and durable materialand designed to be lightweight and portable. ?Additional Features: This headphone featuresnoise-cancellation technologythat allows you toenjoy pure musicin various environments. ?Value: By purchasing this headphone, you will gain access tohigh-quality sound experienceandversatile additional featuresat an affordable price. 5詳細(xì)的網(wǎng)站政策 我們常見(jiàn)的政策有這么幾類(lèi)：運(yùn)輸政策 、退換貨政策 、客戶支持 、支付政策 、隱私政策等。這些政策看起來(lái)不是很起眼，但是這些恰恰是用戶關(guān)心的一些問(wèn)題。也是顧客對(duì)你網(wǎng)站產(chǎn)生信任的根本之一。 在網(wǎng)站的布局上，經(jīng)常看到的有如下的政策提示，簡(jiǎn)單明了。一般可以加到首頁(yè)或者詳情頁(yè)。
如果顧客想看到更加詳細(xì)的政策，我們應(yīng)該如何在詳情頁(yè)分門(mén)別類(lèi)的展示呢？5.1 運(yùn)輸政策 公式：到貨時(shí)間(Receiving Time) = 制作時(shí)間(Processing Time) + 運(yùn)輸時(shí)間(Shipping Time) 很多人其實(shí)沒(méi)有過(guò)多關(guān)注此細(xì)節(jié)，在網(wǎng)站中通常未標(biāo)注預(yù)期送達(dá)時(shí)間，甚至沒(méi)有列出客戶收貨所需的時(shí)間預(yù)估。這是相當(dāng)危險(xiǎn)的。想象一下，如果客戶在網(wǎng)站購(gòu)買(mǎi)產(chǎn)品時(shí)，甚至無(wú)法得知預(yù)期到貨時(shí)間，那么客戶是否會(huì)對(duì)該網(wǎng)站的可信度產(chǎn)生懷疑呢？這樣一個(gè)盛譽(yù)在外的商家，商品何時(shí)才能到達(dá)？客戶可能會(huì)通過(guò)客戶服務(wù)聯(lián)系你，甚至有可能因?yàn)椴粷M意而離開(kāi)網(wǎng)站。 所以這個(gè)運(yùn)輸時(shí)效作者覺(jué)得還是有必要添加的。 運(yùn)輸政策v1: ?優(yōu)點(diǎn)：寫(xiě)了預(yù)期的訂單花費(fèi)時(shí)間；缺點(diǎn)：working days怎么定義的？你看又在讓顧客思考吧，再?gòu)?qiáng)調(diào)一遍，少讓顧客思考。 5-10 working days after placing order. 運(yùn)輸政策v2: ?優(yōu)點(diǎn)：寫(xiě)了預(yù)期的訂單到貨時(shí)間, 簡(jiǎn)潔明了 The expected arrival time of your order is 01/10/2023 - 06/10/2023 運(yùn)輸策略v2已經(jīng)相對(duì)完備，但仍有不足?？缇畴娚桃辉~中“跨境”作為前綴，為該行業(yè)帶來(lái)了一定的不確定性。由中國(guó)發(fā)往新加坡和美國(guó)的商品，運(yùn)輸時(shí)間是否相同？顯然不是，距離的遠(yuǎn)近直接影響運(yùn)輸時(shí)間。有人可能會(huì)說(shuō)，我們只需設(shè)立一個(gè)最大時(shí)間區(qū)間即可。然而這并不可取，一個(gè)長(zhǎng)的時(shí)間區(qū)間代表著不確定性，消費(fèi)者會(huì)對(duì)不在把控范圍內(nèi)的事情感到不安，進(jìn)而可能離開(kāi)網(wǎng)站。 運(yùn)輸政策v3: ?當(dāng)前版本可以根據(jù)不同地區(qū)，配置不同的制作時(shí)間 + 運(yùn)輸時(shí)間，顯示的也是地區(qū)預(yù)期的到貨時(shí)間。這種看下來(lái)就完美多了。比如下面的，新加坡/美國(guó)分表配置不同的制作時(shí)間，配送時(shí)間。 SG: ?制作 3 - 5 配送 5 - 7 ? US: 制作 7 - 10 配送 3 - 5
