我們可以通過(guò)如下4個(gè)問(wèn)題來(lái)獲取我們Google Ads針對(duì)的受眾畫(huà)像：

1.?Offer?Solution

Directions:?Identify?the?big?solution?or?problem?your?offer?solves?for?customers.

Product:?What?does?the?product?do?for?customers?and?what?problems?does?it?solve?

Service:?What?is?the?biggest?result?you?can?help?people?achieve?

Solution?Formula:?This?Offer?Does?_____?So?You?Can?______.

了解自己為客戶(hù)解決什么問(wèn)題，或者提供什么服務(wù)，可以找一個(gè)競(jìng)爭(zhēng)對(duì)手的url，然后丟給Bing?Chat:

Regarding?this?website:https://www.XXXXXX.com/ Identify?the?big?solution?or?problem?it?offer?solves?for?customers

然后你就可以獲取答案了。

2.?5?Words

Directions:?If?you?had?less?than?5?words?to?describe?your?ideal?prospect.?This?can?be?a?profession/job?title,?place?in?life,?or?the?name?of?a?social?group.?How?would?the?ideal?customer?identify?themselves??in?the?context?of?your?niche/industry?

當(dāng)你通過(guò)BING獲取了第一個(gè)問(wèn)題的答案時(shí)，你可以整理答案然后把第二問(wèn)題丟給BING：

XXXX?is?a?company thatprovides?a?xxxxxx?for?the?building?of?xxxxx?to?help?customer?profit?from?each?option. If?you?had?less?than?5?words?to?describe?your?ideal?prospect.?This?can?be?a?profession/job?title,?place?in?life,?or?the?name?of?a?social?group.?How?would?the?ideal?customer?identify?themselves?in?the?context?of?your?niche/industry?

這樣你就可以獲取你的目標(biāo)受眾

3.?Demographic

Directions:?When?looking?at?demographics,?use?Google?Analytics?or?Facebook?audience?insights?to?develop?a?basic?profile.?This?can?always?be?updated?as?new?data?comes?in.

這一Part主要了解你受眾的Gener，Parental Status，Life Event，Age, Household Income.這些我會(huì)丟給Google的AI：https://bard.google.com/去解決，因?yàn)樗麄兊臄?shù)據(jù)來(lái)源于Google會(huì)更準(zhǔn)確，這樣提問(wèn)：

Could?you?provide?me?Gender,?parntal?status,?life?event,?age,?household?income?for?below?audience: Business?Owner...

4.?Psychographics?

Directions:?Identify?common?“psycho-graphic”?commonalities?of?the?ideal?prospect?avatar.?What?are?their?desired?results??What?do?they?think?is?getting?in?the?way?of?their?success??Then?identify?the?primary?emotional?drivers?of?their?fears?and?aspirations.

這個(gè)問(wèn)題我會(huì)丟給ChatGPT4去回答,然后我就會(huì)獲得答案：

Regarding?audience?XXXXX,Identify?common?“psycho-graphic”?commonalities?of?the?ideal?prospect?avatar.?What?are?their?desired?results??What?do?they?think?is?getting?in?the?way?of?their?success??Then?identify?the?primary?emotional?drivers?of?their?fears?and?aspirations.

你會(huì)得到關(guān)于你目標(biāo)受眾的如下信息：

Desired?Results/Perceived?Obstacles/Emotional?Drivers/Aspirations