Google Ads More Than Triples The Conversion Categories

Google Ads Twitter it went from 6 conversion categories to 19 conversion categories, if you know math, that is more than three times. Google said "starting today, you can group your conversion actions in 19 different categories such as "add to cart", "submit lead form", "book appointment", and more." Google Ads Twitter將它從6個(gè)轉(zhuǎn)換類別增加到19個(gè)轉(zhuǎn)換類別（如果您知道數(shù)學(xué)的話），是原來(lái)的三倍以上。Google說(shuō)：“從今天開(kāi)始，您可以將轉(zhuǎn)換操作分為19個(gè)不同的類別，例如“添加到購(gòu)物車”，“提交潛在客戶表單”，“預(yù)定書(shū)”等。

In Google Ads conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion action is a specific customer activity that is valuable to your business. Before you start, you can set up a new conversion category by following the instructions in Set up conversion tracking for your website. 在Google Ads中，轉(zhuǎn)化跟蹤始于您在Google Ads帳戶中創(chuàng)建轉(zhuǎn)化操作。轉(zhuǎn)化操作是對(duì)您的業(yè)務(wù)有價(jià)值的特定客戶活動(dòng)。在開(kāi)始之前，您可以按照為網(wǎng)站設(shè)置轉(zhuǎn)化跟蹤中的說(shuō)明來(lái)設(shè)置新的轉(zhuǎn)化類別。

Those categories have been expanded to include many more options of types of conversions. Google said "These additional categories make it easier for you to understand conversion funnel metrics based on your marketing objectives."?這些類別已擴(kuò)展為包括更多類型的轉(zhuǎn)換選項(xiàng)。谷歌表示：“這些其他類別使您可以更輕松地根據(jù)營(yíng)銷目標(biāo)來(lái)理解轉(zhuǎn)化渠道指標(biāo)。”

Notice that Google Ads will recommend new categories for all your existing conversion actions on the Conversions page. You can review and modify these suggestions to make sure your performance reports are accurate. Starting October 15th, these suggestions will be automatically applied if you haven't already accepted them. So you really should review these categories soon. 請(qǐng)注意，Google廣告會(huì)在“轉(zhuǎn)化”頁(yè)面上為所有現(xiàn)有的轉(zhuǎn)化操作推薦新的類別。您可以查看和修改這些建議，以確保您的效果報(bào)告正確無(wú)誤。從10月15日開(kāi)始，如果您尚未接受這些建議，這些建議將自動(dòng)應(yīng)用。因此，您確實(shí)應(yīng)該盡快查看這些類別。

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