2021 年 7 月 26日，Google博客發(fā)布推出“Link Spam Update”，本次算法更新主要針對(duì)垃圾鏈接和付費(fèi)外鏈進(jìn)行打擊。

本次更新的特點(diǎn)：更有效的識(shí)別出垃圾外鏈、更廣泛的消除垃圾外鏈的影響。

涉及語(yǔ)言：所有語(yǔ)言和地區(qū)發(fā)布時(shí)間：7 月 27 日發(fā)布，2 周內(nèi)完全上線（預(yù)計(jì) 8 月 9 日發(fā)布完成）

本次重點(diǎn)提到了幾類(lèi)垃圾鏈接：

Affiliate links，即參與聯(lián)盟營(yíng)銷(xiāo)獲得的鏈接，類(lèi)似國(guó)內(nèi)通過(guò)淘客推廣獲得的鏈接。

Sponsored and guest posts，即贊助和訪客的文章鏈接

Affiliate links 聯(lián)盟鏈接：

原文：Affiliate links on pages such as product reviews or shopping guides are a common way for blogs and publishers to monetize their traffic. In general, using affiliate links to monetize a website is fine. We ask sites participating in affiliate programs to qualify these links with rel=”sponsored”, regardless of whether these links were created manually or dynamically.

Google 稱(chēng)，針對(duì)于變現(xiàn)網(wǎng)站是允許的，但對(duì)這些聯(lián)盟商品的鏈接添加上 rel=”sponsored” ， 這個(gè)標(biāo)簽就是告訴 Google：這個(gè)產(chǎn)品是有贊助含義的，并不算自然的推薦。如果站長(zhǎng)沒(méi)有添加?rel=”sponsored”?這個(gè)標(biāo)簽，Google 會(huì)通過(guò)算法或 “人工處理” 的方式取消這部分鏈接的效果，以避免對(duì)搜索排序的影響。

Sponsored and guest posts ?贊助和訪客的文章：

原文：Another common way sites can monetize is by accepting sponsored and guest posts from other sites. These are articles written by or in the name of one website and published on a different website. In the past, we observed campaigns of low quality sponsored and guest posts primarily intended to gain links.

?

網(wǎng)站另一種常見(jiàn)的盈利方式是接受其他網(wǎng)站的贊助和訪客帖子。這些文章由一個(gè)網(wǎng)站撰寫(xiě)或以該網(wǎng)站的名義發(fā)表在另一個(gè)網(wǎng)站上。在過(guò)去，我們觀察到低質(zhì)量的贊助商和嘉賓帖子的活動(dòng)主要是為了獲得鏈接，建議增加上?rel=”sponsored”?和?rel=”nofollow”，否則，也會(huì)受到“人工處理”和算法影響。

Link spam 打擊垃圾郵件鏈接

原文：In our continued efforts to improve the quality of the search results, we’re launching a new link spam fighting change today — which we call the “l(fā)ink spam update.” This algorithm update, which will rollout across the next two weeks, is even more effective at identifying and nullifying link spam more broadly, across multiple languages. Sites taking part in link spam will see changes in Search as those links are re-assessed by our algorithms.

推出了一個(gè)新的鏈接垃圾信息對(duì)抗變化–我們稱(chēng)之為“鏈接垃圾信息更新”。這一算法更新將在接下來(lái)的兩周內(nèi)推出，在更廣泛地識(shí)別和清除跨多種語(yǔ)言的鏈接垃圾郵件方面更加有效。當(dāng)我們的算法重新評(píng)估這些鏈接時(shí)，參與鏈接垃圾郵件的網(wǎng)站將看到搜索方面的變化。

站長(zhǎng)如何應(yīng)對(duì)：

1、針對(duì)網(wǎng)站有以上2個(gè)問(wèn)題的，按建議修改。

2、谷歌稱(chēng)：專(zhuān)注制作高質(zhì)量?jī)?nèi)容與改善用戶體驗(yàn)，使用適當(dāng)?shù)逆溄犹岣呔W(wǎng)站知名度。