也就和阿根廷比索賬戶的公告相差了一個(gè)周末，尼日戶也徹底涼涼。

和前面文章提到阿根廷Google海外戶要涼涼基本同一個(gè)思路，Google開始收運(yùn)營(yíng)費(fèi)，剛好還和黑市匯率差的部分很接近，擺明了就是別想再薅羊毛，想搞讓我來(lái)多少錢，至于收到多的奈拉或者阿根廷比索是不是能按照官方匯率換成美金出去我就不確定了，畢竟這兩個(gè)地區(qū)想真按照官方匯率出來(lái)美金的成功率基本沒有，但是保不準(zhǔn)大公司和政府當(dāng)初就有協(xié)議....

大家都說要不是Google逼著大家把返點(diǎn)都去掉，也不至于這么多代理+大客戶一定要去想盡辦法搞一些高返點(diǎn)+低返點(diǎn)。給大家留點(diǎn)利潤(rùn)，尤其是代理商，估計(jì)就沒這么多事了。

考慮到目前國(guó)內(nèi)/USD賬戶依舊沒返點(diǎn)，甚至找代理還要額外收幾個(gè)點(diǎn)的服務(wù)費(fèi)，所以接下來(lái)大家還是會(huì)想方設(shè)法搞一些別的地區(qū)的海外戶，比如可能土耳其，甚至當(dāng)前有人做英鎊戶，不論是什么形式的海外戶，只要國(guó)內(nèi)戶沒返點(diǎn)，總就有人會(huì)去嘗試海外戶。

原文：Google將使用尼日奈拉支付在尼日之外地區(qū)投放的廣告收取運(yùn)營(yíng)費(fèi)

Operating Charges in Nigerian Naira accounts serving ads outside of Nigeria

Starting August 1, 2023, Google Ads accounts using Nigerian Naira as payment currency will be subject to operating charges if ads are served to users outside of Nigeria. This new surcharge is associated with operating costs related to Nigerian market conditions.

The new "Operating Charges" will be levied only on the spend accrued from ad impressions or clicks from users located outside of Nigeria. Example: If you spend ?100 in Google Ads in August, of which ?90 are from ads served in the Nigerian territory and the remaining ?10 are from ads served outside of Nigeria, then the "Operating Charge" will only be levied on the ?10. Further, if the rate of "Operating charge" in August is, for example 100%, the value of the additional new charge will be ?10, bringing the total payable for the month of August to ?110 plus any applicable taxes.

What will be the Rate of Operating Charges

The rate of this charge may be adjusted as needed, based on Nigerian market conditions. We estimate the rate may be 60%–70% in August 2023. The up-to-date rate of Operating Charges for subsequent months will be available below and may be updated monthly.?

08/2023:?60-70%

09/2023:?Rate of “Operating charges” is calculated every month. It will be updated here once available.

When will the Operating Charges be billed

Monthly invoicing

Additional information

It is possible for a campaign that targets a particular jurisdiction, for example Nigeria, to show ads to users outside of Nigeria because your business might be in a?location of interest?for those users. Therefore, as the advertiser, it is your responsibility to ensure your campaign target settings align accurately, such that your ads are shown within your intended jurisdictions. Google will not refund or credit operation charges that were levied due to legitimate clicks and impressions served according to your campaign target settings.

To check which jurisdictions your ads are served in, create a custom report in the?location and distance reports?using the following steps:

1. Create a predefined "Distance" report.

2. Remove all default rows.

3. Add a “Country/Territory (user location)” row.

4. Search for costs outside of Nigeria.

If you do not intend your NGN account to serve ads outside of Nigeria, update your location options to target only “Presence: People in or regularly in your targeted locations" if your account was set up incorrectly.

See how to update your location options

If you are not domiciled in?Nigeria?and do not intend your Google Ads account to use NGN (Nigerian Naira) as your payment currency, migrate your campaigns to a new account with a currency other than Nigerian Naira (You cannot change the currency of an existing account).

1. See how to copy your campaigns to a new account

2. See how to add account budgets to your new accounts in bulk?(for monthly invoicing accounts)

出海流量玄學(xué)研究中心，不定期分享信息流廣告優(yōu)化師投放技巧，主要內(nèi)容為海外facebook，google，TikTok ads廣告投放技巧分享，歡迎大家關(guān)注，分享內(nèi)容，也歡迎大家分享更多關(guān)于游戲出海，跨境電商廣告投放技巧。

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