從上周末到現(xiàn)在，已經(jīng)有人注意到排名似乎又有了新的變化，根據(jù)WebMaster World上的帖子^[1]和業(yè)內(nèi)大家的討論來看，大家共同的認(rèn)識(shí)是5月16日開始就已經(jīng)有變化，并且在5月19日的SEMRush Sensor來看已經(jīng)到達(dá)峰值。

有一些在3月份谷歌更新受到影響的網(wǎng)站，已經(jīng)在4月中旬到5月份逐步恢復(fù)，希望這個(gè)月不會(huì)有更多的負(fù)面影響。

說實(shí)話，可能由于ChatGPT的影響，從1月份以來，谷歌小動(dòng)作不斷。對(duì)于SEOer來說，快速跟進(jìn)最新的消息對(duì)于流量玩家來說是非常重要的。Linus建議大家也可以多關(guān)注各種渠道的信息，同樣也可以關(guān)注Linus海外流量玩家和朋友圈獲取最新資訊。

Webmaster World 摘要?

在論壇里面，搬運(yùn)了大家的看法，作為參考，后面括號(hào)是Linus的思考，有興趣可以到原帖子討論：

?After several days of extremely low traffic levels at 07.00 UK time this morning my global site suddenly had a few more page loads and then from 08.00 until 13.00 completely normal page views making it already +122% v my new average ... No doubt that's just killed it 幾個(gè)天來,我的全球網(wǎng)站在英國時(shí)間07點(diǎn)的流量極低。今天早上,網(wǎng)站突然有更多的頁面加載,然后從08點(diǎn)到13點(diǎn),網(wǎng)站流量完全正常,已超過122%,比我的新平均流量高...無疑這將結(jié)束它。（突然性的谷歌算法調(diào)整導(dǎo)致流量激增，但之后可能很快恢復(fù)）

?Yesterday everything snapped right back into the old traffic pattern and all of the sections of my site which were down 40%-80% since Easter were back to their old levels. It seems to be holding thing morning, but USA and CA traffic has not fully recovered. Traffic from Europe, UK, and AU is roaring. This does coincide with higher ranking, but not a big move upward and certainly not enough to have caused this much higher traffic level. With the reversion back to 'normal' traffic I have had my first new customer inquiry since May 5th! One cannot make a business on Google destroying your traffic for half the month. Let's see how long this holds before going right back to the lower levels... 昨天,一切立刻恢復(fù)到原來的流量模式,自復(fù)活節(jié)以來流量下降40-80%的網(wǎng)站部分恢復(fù)到原來的水平?？雌饋斫裉煸缟弦材鼙３?但美國和加拿大的流量還沒有完全恢復(fù)。來自歐洲,英國和澳大利亞的流量正在激增。這的確與更高的排名相吻合,但排名沒有大幅上升,顯然不足以導(dǎo)致如此大幅度的流量增加。隨著流量恢復(fù)“正?！?我自5月5日以來收到第一個(gè)新客戶詢問!（要哭了）一個(gè)企業(yè)不能依靠谷歌毀滅半個(gè)月的流量來運(yùn)營。讓我們看看這個(gè)情況能持續(xù)多久,然后流量又會(huì)急劇下降。（谷歌流量有點(diǎn)不穩(wěn)定）

?For my global site Monday had a pre-April 2023 average day which made a gratifying change. Our UK hotel venue site was 100% average which for a Monday was good. As a global business several years ago I combined all my country and region-specific sites under one umbrella site however, because of changing business conditions, my current thinking is to return them to how they were. Has anyone else done this kind of reversal? 對(duì)我的全球網(wǎng)站來說,星期一的流量達(dá)到四月前的平均水平,這令人欣慰。我們的英國酒店場地網(wǎng)站的流量達(dá)到平常水平,對(duì)一個(gè)星期一來說很不錯(cuò)。幾年前,作為一家全球企業(yè),我將所有國家和地區(qū)的網(wǎng)站合并到一站式網(wǎng)站下。然而,由于業(yè)務(wù)條件的變化,我目前的想法是將它們恢復(fù)到原來的狀態(tài)。其他人是否也做過這種反向操作?（被算法影響的某些網(wǎng)站恢復(fù)，是利好）

?Something must have happend over the weekend. Starting on friday with worst day saturday and going on till today we see a significant drop in traffic. User engangment is nearly zero. Complete mismatch. 周末必須發(fā)生了一些事情。從上周五開始,星期六是最差的一天,直到今天,我們看到流量大幅下降。用戶參與度幾乎為零。完全不符合。（流量有點(diǎn)奇怪）

?I am also seeing things starting to come back. Visibility and traffic are returning to normal levels after a very slow past couple of weeks. 我也開始看到情況開始恢復(fù)。在過去幾周的極低流量之后,可見度和流量正恢復(fù)到正常水平。（流量恢復(fù)中）

?Seems traffic is now stable at -20%. But like I said before even the traffic double the last few months the overall conversion remains lower than before. Traffic tanked in France (and Europe) where the AI Bard widget is not rollout. So it’s not only a layout issue. 現(xiàn)在流量穩(wěn)定在 -20% 。但就像我之前說的，即使流量在過去幾個(gè)月翻了一番，總體轉(zhuǎn)化率仍然低于以前。在法國(和歐洲)的交通陷入困境，那里的 AI 巴德小部件沒有推出。所以這不僅僅是布局問題。（警惕Bard和流量影響！）

Here we go, will anything improve after a very poor April for many or will traffic continue to be hoovered-up by the G ad machine? No prizes for guessing correctly! 我們開始吧，對(duì)于很多人來說，在經(jīng)歷了一個(gè)非常糟糕的四月之后，情況會(huì)有所改善嗎? 或者說，交通會(huì)繼續(xù)被 G 廣告機(jī)器吸走嗎？猜對(duì)了沒有獎(jiǎng)品！（谷歌的廣告占位已經(jīng)讓各位站長怨言已久，有的甚至半屏都是廣告）

I don't know what the best way is either, and we are a news site in Germany. That makes it easier for us than an online store. For example, we started two podcasts that significantly increased our audience, then we entered into collaborations (with events, etc.) to be more present outside of the Internet, and we changed our whole look and communication. We are small, but this has given us much better opportunities to be closer to the reader. All of this has led to better reader engagement and us being found more and more without Google. On the financial side, we kicked out Google advertising and started marketing our ad space ourselves, since then we've had stable revenue. We are only a very small player and don't have the financial capabilities of the big players in our country (especially since I still maintain that Google gives preferential treatment to the so-called leading media). But we have accepted that. Therefore, we can completely ignore the fluctuations caused by Google, because the business is going anyway and we are still growing. 我也不知道最好的方法是什么,我們是一家德國新聞網(wǎng)站。這比在線商店更容易。例如,我們啟動(dòng)了兩個(gè)播客,大大增加了我們的受眾。然后我們與活動(dòng)等進(jìn)行合作,以在互聯(lián)網(wǎng)之外更加活躍。我們改變了整個(gè)外觀和交流方式。我們很小,但這給了我們更好的機(jī)會(huì)與讀者更加接近。所有這些都導(dǎo)致了更好的讀者參與度,以及我們?cè)絹碓蕉嗟乇还雀柚獾那腊l(fā)現(xiàn)。在財(cái)務(wù)方面,我們放棄了谷歌廣告,開始自己營銷廣告位,從那時(shí)起我們的收入穩(wěn)定。我們只是個(gè)很小的玩家,沒有我們國家大玩家的財(cái)力(特別是因?yàn)槲胰匀徽J(rèn)為谷歌給所謂的主流媒體更優(yōu)惠的待遇)。但我們已經(jīng)接受這一事實(shí)。因此,我們可以完全忽略谷歌造成的波動(dòng),因?yàn)樯饪倳?huì)繼續(xù),我們?nèi)栽谠鲩L。我們通過播客和現(xiàn)場活動(dòng)與讀者密切接觸,完全改變了品牌形象和交流方式。放棄谷歌廣告,自行經(jīng)營廣告業(yè)務(wù),財(cái)務(wù)穩(wěn)定。雖然規(guī)模很小,但不受谷歌影響,業(yè)務(wù)發(fā)展順利,讀者群體持續(xù)增長。通過多渠道獲得流量,減少對(duì)谷歌的依賴。

（任何的營銷渠道都不是單一的，做谷歌SEO能讓網(wǎng)站更好，但流量渠道來源需要多元化——尤其是當(dāng)前的時(shí)代，SEO僅僅是流量玩法中的一個(gè)罷了，附上我們筋斗云SEO的流量矩陣圖，文末可以和Linus了解更多）

電商網(wǎng)站影響？?

結(jié)合筋斗云SEO服務(wù)的情況，約有一半的網(wǎng)站沒有特別的影響，但有小部分網(wǎng)站受到小幅度的影響，有降低也有增長，我們會(huì)再結(jié)合長期觀察以及谷歌釋放的信號(hào)來觀測影響因素。

各Sensor排名晴雨表?

有很多SEO工具都使用了晴雨表、感應(yīng)器（Sensor）、變化度這個(gè)概念來說明排名變化的劇烈程度，至于怎么用這個(gè)來對(duì)我們SEOer有指導(dǎo)性工作，后面再寫一篇文章細(xì)說。簡單來說就是：一葉知秋、見微知著?。

SEMRush:

移動(dòng)端：

PC端：

SERP Fluctuation:

Moz:

RankRanger:

持續(xù)進(jìn)步，一起加油！歡迎添加 LinusSEO 的朋友圈，圍觀我的 SEO 和海外營銷手記，互相交流 AIGC 時(shí)代下的海外流量應(yīng)該怎么玩。持續(xù)關(guān)注我，學(xué)習(xí)更多谷歌 SEO 相關(guān)的知識(shí)。

引用鏈接

[1]?WebMaster World上的帖子:?https://www.webmasterworld.com/google/5086406-3-50.htm