And whether SEOs too obsessed with Google search ranking updates.

以及SEO是否過于沉迷于Google搜索排名更新。

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At SMX West earlier this year I asked Jennifer Slegg to talk to me about a topic she is very passionate about, Google’s search quality raters guidelines. Jennifer has been in the SEO industry for over twenty-years, and she has helped the community through her writing, forum moderation, social media involvement, speaking and much more.

今年早些時(shí)候，在SMX West上，我請詹妮弗·史萊格（Jennifer Slegg）與我談?wù)勊浅嶂缘囊粋€(gè)話題，即Google的搜索質(zhì)量評分員指南。詹妮弗（Jennifer）從事SEO行業(yè)已有20多年了，她通過寫作，論壇主持，社交媒體參與，演講等等來幫助社區(qū)。

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When the quality raters guidelines began to leak out, even before it was a public document, Jennifer was breaking these 160-plus page PDF documents into something the industry can consume and use. Now she is one of the few who do a great job breaking down what has changed in the document when Google pushes out an update.

當(dāng)質(zhì)量評定人員指南開始泄漏之前，甚至在公開文件發(fā)布之前，Jennifer便將這160頁以上的PDF文件分解為行業(yè)可以使用和使用的文件?，F(xiàn)在，她是少數(shù)出色完成Google推出更新時(shí)分解文檔中更改內(nèi)容的工作之一。

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One thing in that document that she feels gets too much attention is the section on E-A-T. The document is a good overview of which types of web sites Google wants to see rank highly in search, but you should not focus on one individual thing. Don’t get too engrossed in a single section or single bullet point when reviewing these guidelines.

她覺得該文檔中引起過多關(guān)注的一件事是E-A-T部分。該文檔很好地概述了Google希望看到哪些類型的網(wǎng)站在搜索中排名很高，但是您不應(yīng)該只關(guān)注一件事情。查看這些指南時(shí)，不要太著迷于單個(gè)部分或單個(gè)要點(diǎn)。

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always healthy to follow them too closely. Jennifer and I reminisced a bit about the early days of the community, when Google launched AdSense and much more. You can follow Jennifer @jenstar.???

我們還簡要介紹了Google算法的更新，以及密切關(guān)注它們并不總是健康的。我和詹妮弗（Jennifer）和我回想起了社區(qū)的早期，那時(shí)Google推出了AdSense等。您可以關(guān)注Jennifer @jenstar

來源：Barry Schwartz