- 新聞稿是向世界宣傳我們的產(chǎn)品或公司的主要工具;
- 新聞稿是記者報道我們的產(chǎn)品或公司時最常用的資源;
- 發(fā)布一份新聞稿并不能保證我們立即得到福布斯的報道。
- 美通社(PR Newswire)——世界上最負(fù)盛名的新聞報道機構(gòu)：
- 4,500個美國網(wǎng)站(包括Yahoo!，金融和市場觀察)
- 全球1萬個網(wǎng)站、門戶網(wǎng)站和數(shù)據(jù)庫
如何撰寫專家級新聞稿？讓故事有趣簡潔并具有新聞價值? 撰寫專家級新聞稿時，要記?。?/strong>
- 所有記者和媒體機構(gòu)都對讀者負(fù)責(zé)任，而不是對某個品牌或公司。
- 無論產(chǎn)品關(guān)注點是什么——我們賣的不是產(chǎn)品，而是故事。
- 一旦活動在Kickstarter或Indiegogo上啟動，支持(而不是銷售)的作用就會減弱。
- 當(dāng)活動結(jié)束或轉(zhuǎn)到InDemand時，支持團(tuán)隊的作用會再次增加
?在一篇優(yōu)秀的新聞稿中，我們要考慮以下問題：
產(chǎn)品標(biāo)題：Pico-掌心里的花園
“With telescopic grow lights, self-watering and multiple-mounting options, Pico makes growing plants at home easy and accessible to all. It's the need of the hour in the days of home confinement. After a month on Kickstarter, Pico's community pledged over $1.6 M for over 45,000 Picos!”
- 在Pico網(wǎng)站上，我們把“選擇Pico的原因”與新冠疫情聯(lián)系起來
- 我們的“wow”效應(yīng)在Kickstarter上引起了巨大反響
In these uncertain times, plants are exactly what most of us need.They are known for their ability to relieve stress, enhance concentration, and improve air quality. But taking care of plants shouldn't come with additional stress.
- 潛在客戶是在使用它享受它，還是這個產(chǎn)品對人們有所幫助？
Pico is a pint-sized gardening companion you can attach to any surface to grow a wide variety of thriving plants anywhere and at any time. Whether it's fresh herbs for cooking, indoor air-purifying plants or just succulents you want to grow, Pico has got your back covered. With its help, taking care of plants will become hassle free.With Pico, anyone can grow their favorite plants indoors all year round. You can forget about worrying if your plant is getting enough sunlight - Pico has a multi-spectrum LED kit that supports a wide variety of plants and provides complete autonomy from sunlight. It is the same light that indoor food farms and professional growers use to grow their plants but in a convenient miniature size.Pico removes the guesswork involved in watering plants. Its clever self-watering tech stores water and provides on-demand watering. It involves no motors or pumps, instead relying on capillary action and gravity to give your plants exactly the water they need. All you have to do is pour in a glass of water once a week.Pico will always be at your side. You can stick it on your fridge and grow your next salad's fresh cilantro, or place it on your desk to always have enchanting roses nearby. With interchangeable mounts, you can customize your Pico to make sure it fits your needs and lifestyle.
- 能用一個詞說明的時候，盡量不要用5個詞——保持話語簡潔
“在我們公司，我們應(yīng)用經(jīng)過認(rèn)證的全生態(tài)系統(tǒng)集成設(shè)計體驗，動態(tài)地最大化整個營銷漏斗的表現(xiàn)?！?/span>
- 適當(dāng)調(diào)整引用的話語，使之適應(yīng)產(chǎn)品故事
Halfway through the campaign, Pico became the most-funded plant project on Kickstarter when it turned into the first to pass the $1.5-million mark a goal achieved by less than 0.1% of campaigns! That energy carried through the entire month-and-a-half, and culminated in the last 24 hours. The final minutes of the campaign on Kickstarter were especially intense, as the community came together to make the final push to cross the $1. 5M mark.Very soon all Pico supporters will start their plant-growing journey. The global situation notwithstanding, Pico ramped up production and will start the delivery of over 45,000 Picos to their Kickstarter followers in July. And it doesn't end there. For a limited time, everybody will still be able to get their Pico at a discounted price on Indiegogo InDemand.
Pico was developed by Altifarm, the team that already achieved great success with larger urban gardening technologies. Pico's goal is to help make urban gardening even more accessible, allowing more people to dip their toes into that world and stay connected to nature, with a garden in everyone's palm.
- 不要讓“聯(lián)系我們“這件事情變得復(fù)雜
美通社（PR Newswire）可以向全球各地的記者、網(wǎng)紅、編輯團(tuán)隊、新聞機構(gòu)和其他媒體機構(gòu)發(fā)布官方新聞稿。大多數(shù)公關(guān)機構(gòu)都會推薦美通社，它有著最長久的新聞稿發(fā)行歷史，也是最能產(chǎn)生效果的媒體機構(gòu)。
- 對于項目/產(chǎn)品來說，用美通社發(fā)布新聞是一件約定俗成的事情。
- 美通社的新聞效果立竿見影——盡管這將花費一些錢，但我們的新聞稿會被送到大量記者面前。
- 美通社可以為我們帶來流量和轉(zhuǎn)化。如果我們?yōu)楫a(chǎn)品制作了一份文字精美、朗朗上口的新聞稿，它就很容易像病毒一樣傳播開來
- 美通社可以提高我們的搜索引擎優(yōu)化，大量用戶會點擊新聞稿中的反向鏈接。
在創(chuàng)建美通社賬戶之后：如何設(shè)置新聞稿并追蹤結(jié)果？
- 在新聞稿里，創(chuàng)意是至關(guān)重要的
我們需要根據(jù)幾個指標(biāo)選擇國家和新聞線路：
建議仔細(xì)分析產(chǎn)品，在最后一步提及目標(biāo)受眾
- 美通社的團(tuán)隊總是會閱讀我們上傳的新聞稿
- 他們會根據(jù)自己的經(jīng)驗為新聞稿指定關(guān)鍵詞
- 完成訂單后，點擊Save and Continue按鈕
- 各國家/地方的新聞網(wǎng)站、門戶網(wǎng)站、行業(yè)網(wǎng)站和在線博客等
![如何撰寫一份好的新聞稿 [包含模板] (2023)](https://cdn.dlz123.cn/uploads/20230129/b8aaa78ede470091efad5d1c3a9df2b9.png?imageMogr2/thumbnail/!30p)
