Business email的開(kāi)頭都需要一個(gè)greeting或是問(wèn)候，最常見(jiàn)的用法是Dear接收信人的名字，以下是一些例子：

Dear?John,
Dear?Mr.?John?Smith,
Dear?Mr.?Smith,

加上稱(chēng)謂的用法比較正式，寄信給長(zhǎng)輩或客戶(hù)比較常用的到，如果是寄給同事或是別的公司的合作伙伴直接寫(xiě)名字( first name )就可以了。

再來(lái)提供給大家一個(gè)還蠻常見(jiàn)的用法，在你不確定收件人是誰(shuí)的時(shí)候很好使用！公司收到這種信通常都會(huì)轉(zhuǎn)寄( forward )給相關(guān)的人員。

To whom it may concern,（敬啟者：）
Dear?Sir?or?Madam,

要記得這些greeting后面都需要加一個(gè)逗號(hào)( comma )然后空一行( empty line )才能開(kāi)始信的內(nèi)容！

02、Purpose?目的

在進(jìn)入信件內(nèi)文之前我們通常會(huì)先告知收信人這封信件的重點(diǎn)或目的。

I?am?writing?to?inquire?…
我寫(xiě)這封信想詢(xún)問(wèn)…
I?am?writing?in?reference?to?…
我寫(xiě)這封信是關(guān)于…

在回覆信件的時(shí)候，可以這樣說(shuō)：

Thank?you?for?reaching?out?to?us?regarding?…
感謝您主動(dòng)聯(lián)絡(luò)我們…

這邊的in?reference?to還有regarding都是是「有關(guān)」或「關(guān)于」的意思，它們的用法和about很接近，差別是about比較不正式，是比較口語(yǔ)的用法。

口語(yǔ)：I'm talking about the meeting scheduled for next week.
正式：I am writing in reference to the meeting scheduled for next week.
正式：I am writing to you regarding the possibility of scheduling a meeting for next week.

大家有沒(méi)有注意到in reference to的用法跟regarding有一點(diǎn)點(diǎn)不同？通常in reference to用于「說(shuō)明已經(jīng)跟對(duì)方提過(guò)的事」，regarding的用法比較廣泛。

03、Content?內(nèi)文

再來(lái)就是信件的內(nèi)文了，先跟大家提醒一些小技巧，寫(xiě)商業(yè)信件的時(shí)候內(nèi)文要簡(jiǎn)單明了( clear and concise )，相信大家每天也收到很多email，不想讀很冗長(zhǎng)的信吧！

記得也要注意正式信件里我們不會(huì)把一個(gè)句子全部大寫(xiě)，不過(guò)可以用粗體讓重點(diǎn)句子比較明顯。

錯(cuò)誤用法：PLEASE REVIEW THE ATTACHED DOCUMENTS THOROUGHLY.
正確用法：Please review the attached documents thoroughly.

請(qǐng)仔細(xì)檢視附件。跟附件相關(guān)的用法：

I?have?attached?the?previously?mentioned?documents?for?your?review.
上述資料已于信末夾帶檔案內(nèi)附上供您參考。
Please?see?the?attached?documents?for?a?quotation?of?the?requested?services.
請(qǐng)參閱附加檔案內(nèi)之服務(wù)相關(guān)報(bào)價(jià)。

04、Closing?結(jié)尾

信件內(nèi)文的最后一部分通常會(huì)感謝收信人或解釋下一步是什么。

If?you?have?any?further?questions?or?concerns,?please?don't?hesitate?to?contact?me.
若您有任何問(wèn)題或疑慮，請(qǐng)不吝與我聯(lián)系。
Thank?you?for?your?time?and?consideration.
感謝您的寶貴時(shí)間。
I?look?forward?to?hearing?from?you.
我很期待能夠收到您的回覆。

05、結(jié)尾敬語(yǔ)與簽名檔(一個(gè)經(jīng)常被遺忘的元素)

再來(lái)就是信件的結(jié)尾，會(huì)有sign?off和signature?block，sign off要注意只有第一個(gè)字需要大寫(xiě)！下面提供一些最?？吹降膕ign off：

Sincerely,
Yours?sincerely,
Respectfully,
Best?regards,

在北美其實(shí)比較少人會(huì)用Best regards，它并不能算很正式，所以大多數(shù)的人會(huì)用Sincerely，它是最正式和最安全的用法。

Sign off后面要接signature block，這個(gè)包括你的姓名( name )、職稱(chēng)( title )、公司( company )、聯(lián)絡(luò)資訊( contact information )等。

Sincerely,
Alisha W
Sales?Representative,?Flooring?Company
+886-900-000-000

頁(yè)面如下：

06、完整business?email?范例

最后我們來(lái)看看完整的一個(gè)business email長(zhǎng)什么樣：

Dear?Ms.?Jones,
Thank?you?for?reaching?out?to?us?regarding?price?quotations?for?hardwood?flooring.?Please?see?the?attached?document?for?a?preliminary?quotation.?These?quotes?will?vary?greatly?depending>
If?you?have?any?further?questions?or?concerns,?please?don't?hesitate?to?contact?me.?Please?let?me?know?if?you?decide?to?move?forward?with?the?assessment,?and?I?look?forward?to?hearing?from?you.
Sincerely,
John?Smith
Sales?Representative,?Flooring?Company
+886-900-000-000

#最后！大家寫(xiě)完email 之后也不要忘記要檢查有沒(méi)有文法或拼法的錯(cuò)誤！

復(fù)購(gòu)率高的郵件模板

寫(xiě)一封郵件來(lái)推動(dòng)老客戶(hù)向我們下新的訂單，這封郵件的目標(biāo)是為我們帶來(lái)新的客戶(hù)并增加銷(xiāo)售額。

首先，我們必須了解目標(biāo)客戶(hù)的情況。我們可以很快從以前的客戶(hù)那里得到以下這些信息：

–?每年的收入或購(gòu)買(mǎi)歷史

–?個(gè)人興趣或愛(ài)好

–?他們喜歡或不喜歡什么

你可以把這些信息融進(jìn)郵件里，寫(xiě)一封郵件來(lái)吸引客戶(hù)的注意力，鼓勵(lì)他們?cè)俅钨?gòu)買(mǎi)。

有時(shí)從客戶(hù)的個(gè)人興趣入手，優(yōu)于給他們發(fā)送廣告。比如，你知道他們喜歡星戰(zhàn)，你可以寫(xiě)一封以星戰(zhàn)為主題的電子郵件。用這種方法可以創(chuàng)造出無(wú)窮的可能性。

如果你沒(méi)有以前客戶(hù)的信息，你可以嘗試通過(guò)提供免費(fèi)的代金券或折扣來(lái)說(shuō)服他們提供信息。

以下分享20個(gè)郵件模版，建議收藏。

02

Dear?all,

Today,?we?have?good?news?for?all?members.

We?have?reduced?the?price?of?our?new?model?of?laptop?from?200$?to?175$.?You?can?order?it?on?our?site?by?clicking?here?《?www.example.com?》.?With?this?new?laptop,?you?can?play?all?kinds?of?games?with?no?problem?and?use?it?for?work.

We?have?one?more?good?news.?We?have?a?new?promotion?going?on?from?November?to?December;?you?will?get?a?100$?gift?card?by?placing?an?order?of?over?650$.?In?the?next?paragraph,?I’ll?show?our?price?list.

New?laptop:

https://www.example.com/laptop

Price?list:?

https://www.example.com/price-list

We?also?provide?free?delivery?to?our?members,?so?there?is?no?need?to?consider?the?delivery?price.?Please?contact?us?for?more?information?by?clicking?here?

《?www.example.com?》?and?place?an?order?as?soon?as?possible!

Our?customer?service?is?available?for?you?24?hours?a?day,?7?days?a?week.?Please?click?here?《?www.example.com/help?》?to?contact?us?anytime,?and?we?will?get?back?to?you?within?12?hours?during?weekdays?and?32?hours?during?weekends?and?holidays.

If?you?have?any?questions?about?our?products?or?need?any?help,?please?feel?free?to?contact?us?by?clicking?here?《www.example.com/contactus/?》?and?we’ll?be?happy?to?help?you!

We?hope?all?our?members?can?benefit?from?this?and?enjoy?your?shopping?on?our?site!

Best?regards,

Manager?of?Marketing?Department

08

Dear?{!firstname_fix},

As?you?know,?we?have?been?working?together?for?a?few?years?now,?and?it?is?important?to?me?that?you?feel?satisfied?as?our?customer.?

I?hope?you?will?allow?me?the?opportunity?to?explain?why?I?need?your?help.?In?exchange,?I?will?make?sure?that?the?inconvenience?is?minimal.

When?sales?decline,?it’s?easy?for?me?to?see?the?data?and?say?that?our?customers?are?satisfied.?

I?don’t?even?have?to?consider?the?other?possible?reasons,?such?as?increasing?raw?materials?prices,?rising?labour?costs,?increasing?transportation?cost,?increasing?warehousing?cost?etc.?The?data?doesn’t?lie!

It?is?just?not?true?that?our?customers?are?satisfied.?If?our?customers?were?satisfied,?they?would?place?new?orders?to?us.?

When?sales?decline,?it’s?because?people?are?not?buying?from?me!?We?need?to?act?fast?and?reverse?the?trend?before?it?is?too?late.

How?can?you?help??It’s?simple,?really;?All?I?need?is?for?you?to?place?a?new?order?with?a?minimum?quantity?of?{!ORDER_QUANTITY}.

When?I?say?minimum?quantity,?let’s?just?say?that?it?should?be?at?least?{!MIN_ORDER_AMOUNT}?worth?of?products?purchased.?The?more?you?order,?the?better?it?will?be?for?both?of?us.

I?know?what?you?are?thinking,?“What?will?it?take?to?make?you?happy?”?If?you?place?a?new?order,?I?will?give?you?a?special?price?of?{!MIN_ORDER_PRICE},?and?if?your?order?is?more?than?{!MIN_ORDER_AMOUNT}?worth?of?products,?I?will?include?a?free?gift?to?make?your?day?even?better.

But?wait?–?there’s?more…?if?you?place?a?new?order?by?the?end?of?this?month,?I?will?include?another?free?gift?if?your?order?is?more?than?{!MIN_ORDER_AMOUNT}?worth?of?products.

I?am?trying?to?make?it?as?simple?as?possible?for?you,?and?I?assure?you?that?the?only?thing?we?need?from?you?is?a?confirmation?email.?You?don’t?even?have?to?call?us?or?email?our?sales?department.

You?might?be?wondering?why?I?am?taking?such?a?long?time?with?this?email,?and?you?deserve?an?answer.?Our?company?has?created?a?special?incentive?for?our?loyal?customers.?{!CUSTOMER_BONUS}

As?soon?as?we?reach?100?new?orders/month,?we?will?refund?your?last?month’s?purchase,?and?I?will?personally?thank?you?with?a?complimentary?dinner?for?two?at?{!CUSTOMER_RESTAURANT}.

Please?let?me?know?if?there?is?anything?else?I?can?help?you?with.

Best?regards,

12

PP?rattan?furniture

Hello,?Loyal?Customer,

We?are?happy?to?see?you?back?on?our?website?looking?for?more?PP?rattan?furniture!?You?are?obviously?a?discerning?shopper?who?knows?quality?when?they?see?it.?

We?appreciate?your?business?and?hope?you?will?continue?to?shop?with?us?for?all?of?your?PP?rattan?furniture?needs.

As?a?thank?you,?we?are?extending?a?10%?discount?to?your?next?purchase.?Simply?enter?the?code?LoyalCustomer10?at?checkout?and?the?discount?will?be?applied.

We?hope?to?see?you?back?soon!

Sincerely,

The?PP?Rattan?Furniture?Team

13

PP?rattan?furniture

Hi?(Name),

We?delivered?rattan?furniture?to?you?this?summer?and?hope?that?you?enjoyed?it!?

We’re?now?receiving?lots?of?orders?for?next?year’s?inventory,?so?we?wanted?to?give?you?the?opportunity?to?order?early.

Income?or?purchase?history:?__________________________

Personal?interests?or?hobbies:?__________________________

What?they?like?or?dislike:?__________________________

We’re?offering?a?special?discount?for?customers?who?place?their?orders?before?the?end?of?the?year,?so?don’t?hesitate?to?get?in?touch!?

We’ll?be?happy?to?answer?any?questions?you?have?and?help?you?get?your?order?placed.

Thanks,?and?we?look?forward?to?hearing?from?you?soon!

Sincerely,

(Your?name)

14

PP?rattan?furniture

Hi

If?you’re?like?most?of?our?customers,?you’re?always?looking?for?ways?to?improve?your?home.?

That’s?why?we’re?excited?to?offer?our?latest?collection?of?PP?rattan?furniture.

This?furniture?is?perfect?for?any?home,?whether?you’re?looking?to?update?your?patio?or?deck,?or?want?to?add?a?touch?of?luxury?to?your?indoor?living?space.

What’s?more,?our?rattan?furniture?is?built?to?last,?so?you?can?enjoy?it?for?years?to?come.

So?why?wait??Order?now?and?take?advantage?of?our?special?introductory?pricing.?Plus,?we?offer?free?shipping?on?all?orders?over?$500.

Don’t?miss?out?on?this?incredible?opportunity.?Order?now!

Thank?you?for?your?continued?support.

Regards,

(Your?name)

15

Lithium?battery

Hello?(Name),

Thank?you?for?your?continued?support?of?our?business.?We?appreciate?your?loyalty?and?are?excited?to?offer?new?products?that?we?think?you’ll?love.

Our?new?line?of?lithium?batteries?are?the?latest?in?technology?and?offer?superior?performance?to?any?other?battery?on?the?market.?We’re?confident?that?you’ll?be?impressed?with?the?results.

To?sweeten?the?deal,?we’re?offering?a?discount?for?all?new?orders?placed?within?the?next?month.?

We?hope?you?take?advantage?of?this?offer?and?continue?to?support?our?business.

Thank?you,

(Your?name)

16

Lithium?battery

Hello?(Name),

As?a?previous?customer,?we?wanted?to?let?you?know?that?we?have?released?a?new?and?improved?lithium?battery?for?home?solar?systems.?

This?new?battery?is?perfect?for?those?who?are?looking?to?increase?their?energy?efficiency?and?save?money?on?their?electric?bills.?

We?believe?that?this?new?product?will?be?of?great?interest?to?you?and?we?would?like?to?offer?you?a?special?discount?on?your?next?purchase.

To?take?advantage?of?this?offer,?simply?use?the?code?“NEWBATTERY”?when?placing?your?next?order?with?us.?

We?hope?that?you?will?take?advantage?of?this?great?offer?and?we?look?forward?to?doing?business?with?you?again?soon.

Thank?you?for?your?time,

17

Lithium?battery

Hello?(Name),

We?are?excited?to?let?you?know?that?we?have?a?new?release?of?lithium?batteries?for?solar?panel?battery?systems.?

This?is?a?great?opportunity?to?upgrade?your?system?and?improve?its?performance.

Here?are?some?of?the?benefits?of?our?new?lithium?batteries:

-Higher?energy?density,?meaning?more?power?in?a?smaller?package

-Lighter?weight,?making?it?easier?to?transport?and?install

-Longer?life?span,?meaning?you?won’t?have?to?replace?your?batteries?as?often

If?you?are?interested?in?upgrading?your?system,?we?would?be?happy?to?provide?you?with?a?quote.?Simply?reply?to?this?email?or?give?us?a?call?at?(PHONE?NUMBER).

Thank?you?for?your?time,

(YOUR?NAME)

18

Lithium?battery

Hello?(Customer’s?name),

We?are?excited?to?let?you?know?that?we?have?a?new?released?lithium?battery?for?RV?Solar?Panel?Battery?Systems.?

This?new?battery?is?much?improved?and?has?following?features:

–?The?capacity?is?100ah?which?is?10%?higher?than?similar?products?in?the?market;

–?It?has?a?longer?lifespan?with?more?than?2000?cycles;

–?The?built-in?BMS?system?protects?the?battery?against?overcharge,?overdischarge,?and?overload;

–?It?is?much?lighter?and?easier?to?carry?than?lead?acid?batteries.

We?are?sure?that?you?will?be?very?satisfied?with?this?new?battery?and?we?can?offer?you?a?competitive?price.?Please?feel?free?to?contact?us?if?you?have?any?questions.

Thank?you?for?your?time.

Sincerely,

(Your?name)

19

Faucets?

Hello?(Customer?Name),

As?a?valued?customer,?we?wanted?to?let?you?know?that?we?have?released?a?new?line?of?faucets?with?updated?styles.?

We?think?you’ll?love?the?new?selection,?and?we’re?confident?that?you’ll?find?the?perfect?fit?for?your?home.

Here?are?some?of?the?highlights?of?our?new?line:

–?Sleek,?modern?designs:?Our?new?faucets?have?a?clean,?contemporary?look?that?will?complement?any?décor.

–?A?variety?of?finishes?:?We?offer?a?wide?range?of?finishes,?from?classic?chrome?to?on-trend?brass.

–?High-quality?construction:?Our?faucets?are?built?to?last,?with?solid?brass?construction?and?ceramic?valves.

To?see?our?full?selection?of?new?faucets,?please?visit?our?website?or?showroom.?

Our?knowledgeable?staff?would?be?happy?to?help?you?find?the?perfect?faucet?for?your?home.

Thank?you?for?being?a?valued?customer,?and?we?look?forward?to?helping?you?update?your?home?with?our?new?line?of?faucets.

Sincerely,

(Your?name)

20

Tent?stove?

Hello,?Loyal?Customer,

We?have?some?great?news!?We’ve?just?released?new?styles?of?tent?stoves?that?we?think?you’ll?love.?Take?a?look?at?the?attached?image?to?get?a?taste?of?what’s?new.

Here?are?some?specific?details?about?these?new?products:

-They?come?in?a?variety?of?colors?to?match?any?tent:?green,?blue,?red,?and?more!

-We’ve?updated?the?design?to?be?more?compact?and?lightweight,?making?it?even?easier?to?take?on?your?next?camping?trip;

-We’ve?also?added?a?new?feature:?a?built-in?igniter?for?easy?lighting.

We?think?you’ll?love?these?new?styles?and?we?can’t?wait?to?get?them?in?your?hands.?

Place?an?order?today?and?be?one?of?the?first?to?receive?these?new?products!

Thank?you?for?your?continued?support.

配合精準(zhǔn)的聯(lián)系人抓取功能，平均每發(fā)出的一封郵件的效果相當(dāng)于以前發(fā)送文本開(kāi)發(fā)信150封！

郵件營(yíng)銷(xiāo)是多國(guó)服務(wù)器發(fā)送，美國(guó)，日本，新加坡等，都是獨(dú)立的服務(wù)器發(fā)送，這樣對(duì)自己的郵箱不會(huì)有任何影響，也不會(huì)出現(xiàn)上限等情況，且同時(shí)擁有45個(gè)ip地址，自動(dòng)化切換信譽(yù)度高的ip進(jìn)行郵件發(fā)送，以保證你的郵件送達(dá)率以及客戶(hù)回復(fù)詢(xún)盤(pán)到達(dá)率，且完全避免封號(hào)，上限等等問(wèn)題

同時(shí)可以查看發(fā)送出去郵件之后回執(zhí)，哪些客戶(hù)是打開(kāi)過(guò)郵件以及未打開(kāi)，方便二次跟進(jìn)客戶(hù)，接收詢(xún)盤(pán)也只需要設(shè)置好你的郵箱地址，郵件發(fā)送出去顯示為自己的郵箱。

如果你對(duì)edm郵件營(yíng)銷(xiāo)感興趣，請(qǐng)聯(lián)系后臺(tái)。

價(jià)格：1000元十萬(wàn)封。按發(fā)信量收費(fèi)，無(wú)時(shí)限。

好啦，今天就寫(xiě)到這里，予人玫瑰，手留余香，彼此共勉，如果覺(jué)得內(nèi)容有用，點(diǎn)個(gè)贊就好，我會(huì)在這里持續(xù)分享外貿(mào)干貨。