Google To Disallow Ads That Profit Or Blame Others For Sensitive Events

Google updated its Google Ads sensitive events content policy to prohibit ads that potentially profit from a sensitive event and ads that claim victims of a sensitive event were responsible for their own tragedy. This policy goes into effect on October 1, 2020. Google更新了Google Ads敏感事件內(nèi)容政策，禁止可能從敏感事件中獲利的廣告以及聲稱敏感事件的受害者對其悲劇負(fù)責(zé)的廣告。該政策于2020年10月1日生效。

Ads that potentially profit from a sensitive event with significant social, cultural, or political impact, such as civil emergencies, natural disasters, public health emergencies, terrorism and related activities, conflict, and/or mass acts of violence. The example Google gave includes ads that appear to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/restricts access to vital supplies; sale of products or services which may be insufficient for the demand during a sensitive event; using keywords related to a sensitive event to attempt to drive additional traffic. 可能從具有重大社會，文化或政治影響的敏感事件中獲利的廣告，例如民事緊急情況，自然災(zāi)害，公共衛(wèi)生緊急情況，恐怖主義和相關(guān)活動，沖突和/或大規(guī)模暴力行為。Google提供的示例中包含的廣告似乎從悲劇事件中獲利，而對用戶卻沒有明顯的好處；價格欺詐或人為抬高價格，禁止/限制獲取重要物資的機(jī)會；銷售敏感事件期間可能不足以滿足需求的產(chǎn)品或服務(wù)；使用與敏感事件相關(guān)的關(guān)鍵字來嘗試吸引更多流量。

Ads that claim victims of a sensitive event were responsible for their own tragedy or similar instances of victim blaming; ads that claim victims of a sensitive event are not deserving of remedy or support. The example Google gave includes ads which claim victims from certain countries were responsible or deserving of a global public health crisis 聲稱敏感事件受害者的廣告應(yīng)為自己的悲劇或類似的受害者責(zé)任負(fù)責(zé)；聲稱是敏感事件受害者的廣告不應(yīng)獲得補(bǔ)救或支持。Google提供的示例中包含一些廣告，聲稱某些國家的受害者對全球公共衛(wèi)生危機(jī)負(fù)有責(zé)任或應(yīng)承擔(dān)的責(zé)任

The new policy will be in effect starting from October 1st, 2020. 新政策將從2020年10月1日開始生效。

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by?Barry Schwartz