對于絕大多數(shù)外貿(mào)業(yè)務(wù)員來說，領(lǐng)英(LinkedIn)都是一個非常重要且有效的客戶開發(fā)渠道。在前一段時間的推送里，我們共同分享學(xué)習(xí)了隨著領(lǐng)英(LinkedIn)在國內(nèi)的一系列調(diào)整變化后：
1.在國內(nèi)有效使用領(lǐng)英開發(fā)客戶的關(guān)鍵點！
2.在國內(nèi)注冊領(lǐng)英賬號的兩種方法和步驟！
同時也再次闡述了想要安全高效的建立系統(tǒng)化領(lǐng)英(LinkedIn)開發(fā)客戶體系，并有效的獲得客戶詢盤和訂單的實際轉(zhuǎn)化，牢記：
做好兩項基礎(chǔ)：
1.設(shè)計完善好個人領(lǐng)英檔案資料。2.更新發(fā)布專業(yè)的領(lǐng)英動態(tài)文章。
那么既然領(lǐng)英(LinkedIn)開發(fā)客戶是一個長期積累的過程，想在領(lǐng)英(LinkedIn)獲得穩(wěn)定的詢盤和訂單，必不可少的一項工作就是需要不斷添加領(lǐng)英(LinkedIn)好友，積累增加潛在客戶數(shù)量。但是在添加領(lǐng)英(LinkedIn)好友的過程中，很多人又會面臨著邀請通過率低的難題，如何才能直觀的提高領(lǐng)英(LinkedIn)添加好友的通過率呢？在發(fā)送領(lǐng)英(LinkedIn)添加好友邀請時，我們需要一段能說服客戶愿意通過的自定義邀請消息，它可以迅速讓你的添加好友通過率得到幾倍甚至是幾十倍的增長。
今天就分享15個在領(lǐng)英(LinkedIn)添加好友實戰(zhàn)中，已經(jīng)充分證明過的邀請消息話術(shù)模版。
“Daisy from XXX公司名.It is nice to meet you on Linkedin. I admire you unique career experience. Please give me the opportunity to connect with you and I learn more from you.
話術(shù)模板二：
“Linkedin showed me your profile which reminded me a lot of the great experience I had working with you on xxx project.How are you doing at XXX(目前的公司名）？I hope everything is great and oneday we can continue to support each other in the coming future if possible.
話術(shù)模板三：
“growing my network with [your industry] leaders.At our home base here in [your city], we’ve found incredible creative and profitable opportunities in [your industry niche].I’d love to connect and share our learnings!?
話術(shù)模板四：
“I noticed you are a [your ndustry] leader and wanted to reach out.Always looking to connect with pioneers in the [your industry] space.Looking forward to learning from one another.?
話術(shù)模板五：
“Found you in the [linkedin group] group. As a forerunner in [your industry], I’m dedicated to flipping this industry on its head and exposing the lack of quality major products have.Let’s connect.?– [your name]針對批量添加已經(jīng)加入的領(lǐng)英(LinkedIn)群組內(nèi)的成員時使用
話術(shù)模板六：
“Your experience with <Prior Position> stood out to me when I came across your profile. I work for XXX and we’re looking for someone with your experience to test out <New Product>. Your experience gives you a unique perspective, and we could use your feedback.?If you’re interested, I’d love to hear from you!
話術(shù)模板七：
“Chloe here from China， it is really great to know you that ****share your? post on topic on Your writing was brilliant.?I would love to be your fans on linkedin.
“I came across your profile on LinkedIn and noticed that you have worked in home textile industry for many years and had quite a unique career.Please give me the opportunity to connect with you and learn more from you.
話術(shù)模板九：
“Came across your profile here on LinkedIn and would love to connect.I am a Bluetooth headset product expert, and l've spent 5 years in this field.Pls accept this invitation, maybe one day we can work together and make your business more profitable.
話術(shù)模板十：
“This is Sunny, CEO of 公司名字, I'd like to be your fan on Linkedin,I have over 20 years' experience in XXXX Industry, any questions, I'm happy to help.Hope I can be your friend here.Either way, keep up your awesome work on LinkedIn.
話術(shù)模板十一：
“
This?is?***,?I?am?very?glad?to?know?you?on?LinkedIn.?And?I?hope?to?be?connected?with?you?and?talk??more?about?**?(一定要是對方能感興趣的points)?in?further?days?together.
話術(shù)模板十二：
“LinkedIn showed me your profile multiple times now, so I checked what you do.I really like your work and as we are both in the creative industry – I thought I’ll reach out.?It’s always great to be connected with like-minded individuals, isn’t it?
話術(shù)模板十三：
“
Good?afternoon/morning/day.
This?is?**?from?China.?I?am?also?in?**?industry,?and?I?have?some?questions?need?your?help.?Could?you?pls?kindly?accept?my?invitation??Thanks?in?advance.
話術(shù)模板十四：
“I?saw your profile ("People Also Viewed") while viewing one of our mutual connections.Was hoping we could connect here on LinkedIn, too. I'll work hard to post valuable posts & articles.?And, I look forward to yours.Thanks for considering the connection request.
“Chloe here from China as &&&**** manager for morea than 10 years in this field. Love your style & Product design,That would be great to be your connection here .hopefully we can work together and make your business more profitable.?以上15個領(lǐng)英添加好友的邀請消息話術(shù)模板值得參考，結(jié)合自身情況和需求進(jìn)行優(yōu)化調(diào)整更佳。
在撰寫領(lǐng)英(LinkedIn)添加好友的邀請消息話術(shù)時，我們一定要明確你的目的是希望對方通過你的邀請，成為你的領(lǐng)英(LinkedIn)好友，語言上遵循真誠、簡潔、友好的表達(dá)原則。
很多人在這一步會犯思維上的錯誤，總用寫開發(fā)信的思維來寫領(lǐng)英(LinkedIn)添加好友的邀請消息話術(shù)，指望在這一步把自己介紹的很詳細(xì)，展現(xiàn)自己的公司產(chǎn)品優(yōu)勢等等，這是一種很嚴(yán)重的錯誤。
設(shè)計好屬于自己的話術(shù)后，利用從2016年就深耕于領(lǐng)英(LinkedIn)的客戶開發(fā)工具領(lǐng)英助理(www.lingyingzhuli.com)來完成這項工作，主要原因有兩點：
1.利用領(lǐng)英助理發(fā)送添加好友的邀請消息時，在消息內(nèi)容里可以設(shè)置插入“姓名變量”(插入姓名變量的具體方法：在設(shè)置消息內(nèi)容時，鼠標(biāo)的光標(biāo)停留在想要顯示客戶姓名的位置，然后在上方選擇插入姓名變量就會插入到對應(yīng)位置)。插入姓名變量后，你的消息發(fā)送給任何客戶，變量都會自動替代為對方的姓名稱呼，而不是一種通用的消息問候。客戶看到自己的名字，會更愿意查看你的消息內(nèi)容，也會更愿意通過你的添加邀請。
2.利用領(lǐng)英助理發(fā)送添加好友的邀請消息時，提前在“消息模板”里添加多個不同風(fēng)格內(nèi)容的消息，例如將上述15個消息模板新增添加，之后在實際操作過程中全部勾選提交發(fā)送。那么在實際發(fā)送時，就會在這15個消息模板里隨機(jī)切換發(fā)送，從而避免了如果長時間發(fā)送相同內(nèi)容的消息，會被領(lǐng)英(LinkedIn)判定為廣告騷擾的風(fēng)險。
值得注意和提醒的是，因為領(lǐng)英助理是一個系統(tǒng)化的領(lǐng)英(LinkedIn)客戶開發(fā)工具，所以它還包含了解決領(lǐng)英搜索次數(shù)限制，解決領(lǐng)英添加好友限制，關(guān)鍵詞搜索客戶，批量添加領(lǐng)英好友，批量發(fā)送領(lǐng)英開發(fā)信，批量點贊評論領(lǐng)英動態(tài)，批量撤回未通過的添加好友邀請，歸類分組管理領(lǐng)英好友等一系列功能。所以在給領(lǐng)英(LinkedIn)好友批量發(fā)送開發(fā)信時，以上兩個技巧同樣應(yīng)該記得運用。當(dāng)你做好基礎(chǔ)設(shè)置，并利用領(lǐng)英助理去執(zhí)行工作，你的領(lǐng)英(LinkedIn)好友數(shù)量會快速增長。每個新客戶通過你的添加好友邀請時，記得第一時間發(fā)送消息表示感謝，以下話術(shù)可以參考：
“1.Thank you for accepting my Connection Request.2.Thanks for accepting my invitation. I am delighted to connect with you.3.Thanks for connecting, it’s great to have you now in my network.4.Thank you for accepting my invitation to connect. I look forward to sharing insights and experiences on Linkedin.5.Thank you for adding me. I’m looking forward to getting to chat more about business.與此同時，一定一定一定要同步做好對領(lǐng)英(LinkedIn)好友進(jìn)行有序的歸類分組管理工作，清晰的領(lǐng)英(LinkedIn)好友管理是為了后續(xù)的跟進(jìn)營銷能保證質(zhì)量和有針對性。
我一般會根據(jù)客戶類型、質(zhì)量、職位、跟進(jìn)情況等去進(jìn)行標(biāo)簽分組，然后在對不同分組里的客戶進(jìn)行跟進(jìn)營銷時，內(nèi)容和節(jié)奏都不一樣。同時對有進(jìn)一步回復(fù)溝通，獲取到更多信息資料的時候，還會借助列表上的“備注”進(jìn)行更詳細(xì)的記錄。只做精準(zhǔn)營銷，避免騷擾式營銷，整個開發(fā)客戶才會更加有效果。領(lǐng)英(LinkedIn)作為全球最大的職場社交平臺，它的價值非常值得我們認(rèn)真經(jīng)營。因為它不僅僅是獲得更多的潛在客戶，不僅僅是用來主動開發(fā)客戶，不僅僅是幫助維系客戶關(guān)系... ...更重要的是領(lǐng)英(LinkedIn)能讓你依托在這個全球最大的職場社交平臺上，建立一個專業(yè)優(yōu)秀的個人形象展示，傳播一個富有魅力的個人品牌價值。所以無論是直接開發(fā)客戶，還是間接促進(jìn)客戶信任，領(lǐng)英(LinkedIn)都有著非常重要的作用。
正如過去所說：“我去嘗試在領(lǐng)英(LinkedIn)開發(fā)客戶，最差的結(jié)果就是沒有直接效果，但至少能成為一個個人形象的展示頁，留下屬于自己的痕跡。而如果我不去嘗試，那我的客戶在領(lǐng)英(LinkedIn)上所能看到的和接觸到的，都是我的同行，一定沒有我。”
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